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Eat Dust is a Belgian denim brand founded in 2010 by Rob Harmsen & Keith Hioco in Antwerp.
Rob & Keith have been long time Friends. Both raised on skateboarding, a healthy dose of punk rock and a DIY attitude, combiened with years of experience in The Fashion World.
After Working for big corporate brands and independ high fashion houses, such as Diesel, G-Star, Lee, Eastpak and Raf Simons. They decided it was time to venture out on their own .
At the heart of Eat Dust lies Rob & Keith’s rebelious nature. Merging Counter Cultures, Music, Western, Military, Americana and motorcycle subcultures with classic menswear’s into a contemporary lifestyle brand.
Eat Dust was founded on the principle of an uncompromising vision and persuit of quality, integrity and originality.
Eat Dust takes a stand against many of the apalling practices of the fashion industry. All production, as well as fabrics developement are retained in Europe. Placing great significance in craftsmanship, tradition, expertise, human dignity and respect.
They believe that a responsible and engaged brand is a healthy one. That doesn't mean that they are a perfect. But it is a hell of a good place to start!