The Blue Uniform
Founded in Sweden 2010 with the idea to make something Swedish with the denim culture.
We didn't want to become just another cowboy brand, instead we found inspiration from Swedish fashion history.
It gave us the opportunity to think outside the denim box and keep the products clean and simple but still stay true to the brand philosophy.
We focus on what we learn we do best, clean basic tops with a TBU twist and jeans with washes inspired by real worn in jeans.
The vision is to keep growing by stay just as humble and loyal as we were from start.
All our products are fairly produced in Portugal and Tunisia with love.
Our goal is that someday in the future our entire collections will be 100% organic.
We do our best to make that happen by increase our organic styles for each season starting with the T-Shirts.